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Sands Paiza Club

Project Category: Gaming & Entertainment Projects

Summary

The Paiza brand was developed for Las Vegas Sands worldwide, Inc., inspired by the precious historical symbolism of the pass (“paiza”) granted by Emperor Kublai Khan to Marco Polo in the 13th century, affording the utmost respect and authority to the priveleged elite. Paiza has since set a standard for clubs in the global gaming industry.

Service Scope

  • Brand Development
  • Visual Implementation
  • Brand Strategy