Project Category: Sports & Wellness
Summary
The debut of the Asia League in Macau last 2017 brought together eight of Asia’s renowned basketball clubs in the spirit of healthy competition. We had the unique opportunity of being the league’s local partner in Macau, playing an active role in the event’s development, strategic marketing, and sponsorship pitching. We were able to tap into the city’s rising enthusiasm for both the sport and league by rallying support from local basketball communities.
Service Scope
