Founded in 1994 by Patricia Cheong, the MM Group operates through 3 subsidiaries; MM Marketing Communications Consulting Ltd., MM Cultural Development Group Ltd., and Media Management & Consultancy Company Ltd. We offer a full range of professional marketing services with strong creative and management support with specialization life style, sports, entertainment, gaming sectors.
Our passion: Making Brands Shine.
We create precisely the right impact for your brand through key moments that involve your work and your most valuable customers. Our intimate knowledge of trade communities and cultures allow us to develop key insights for your business. We empower you further to build strong, lasting relationships in complex markets.
In cooperation for over 20 years with leaders at large in the gaming industry, luxury retail, sports, events and MICE industry, we become better equipped to bring ever more impressive results, with your brand’s aspirations at the heart of our work.
We create precisely the right impact for your brand through key moments that involve your work and your most valuable customers.
Our intimate knowledge of local communities and cultures allows us to develop key insights for your business. We empower your further to build strong, lasting relationships in complex markets.
Patricia Cheong, Founder and Managing Director Patricia’s experience as an entrepreneur extends beyond 25 years of successful consultancy and investment. in the gaming industry, luxury brands, sporting events, property, and operations. With her proven expertise and track record in the various sectors of the Macau market, she is recognized as a powerhouse in turning business opportunities into valuable, sustainable innovation.
After establishing MM Marketing Communications Consulting, Ltd. in 1994, she became a premier provider of marketing and public relations consulting to clients all over the world, while maintaining an active presence in Macau. She actively organized large-scale events for prominent multinational players, including massively followed sports and cultural events.
Patricia Cheong is a prominent figure in both business and social circles in Macau and the region, a former Miss Macau and alumni of the Executive MBA Program of Kellogg-HKUST. She is a member of the Hainan Province’s Chinese People’s Political Consultative Conference (CPPCC), the Vice-President of the Board of Directors of the China Council for the Promotion of International Trade, as well as the Vice-Chairman of Seychelles for China Friendship and Business Association. She is also a standing committee member of the Macau Convention and Exhibition Association (MCEA). In 2010 she received an award for being one of the top 100 Women Entrepreneurs of Greater China, and in 2014 she was given the title ‘Knight of Malta’.
Our core team comprises of experienced professionals from diverse backgrounds. From multiple perspectives that we share, we are able to design strategies that tackle specific points of view—cultural, political, economic, and many more.
Outside of our organization, we have close partnerships with thought leaders in the industries that have catalyzed massive change in the last two decades for our beloved city.
80% with MBA or Master’s Degree
Extensive Partner Network
“We really enjoy working together as a team. MM helped us expand the Sarah Ho brand in the Asian market and we look forward to more expansion in the years to come. Definitely, MM is the ultimate partner.”
“MM Marketing is our 1st choice event organizing and social media partner. They always seem to improve their service for each event. MM Marketing is very good at anticipating in advance the clients needs and acting proactively to deliver on those needs. MM is particularly outstanding in coordinating with the various departments of Macau Government to ensure positive communications and a positive outcome at all times. MM works proactively with their client to help them control their operating budget and keep expenses inline with expectations.”
“My experience with MM is always great! Pat is wonderful to work with and she always think ahead of her customers. Taking customers’ priorities as their priorities, very resourceful and always able to provide great solutions. This is a company with extensive local network with global vision. When you set a target for MM, they always exceed your expectation.”
“Patricia Cheong and MM Marketing have been by CESL Asia’ side for a good part of the last 20 years. CESL Asia is today a well-established brand in Macau also due to MM’s dedicated and professional marketing and communication services. Our Corporate ID and communications strategy, whether internal or external, were developed and executed in close cooperation with Patricia and her MM team. Our logo, the yellow flower, as well as our motto How to Grow a City are our corporation distinctive symbols and, perhaps the most visible and faithful representation of the amazing years of our joint, intensive and fruitful collaboration with Patricia and her team. “